“Subway Surfers” Partners with Universal Games and Digital Platforms for “Back to the Future” In-Game Activation
COPENHAGEN & LOS ANGELES – October 9, 2023 – SYBO, the mobile games studio behind the most downloaded game of all time, “Subway Surfers,” today launched a limited-time, “Back to the Future,” in-game bundle purchase inspired by the iconic franchise from Universal Pictures and Amblin Entertainment. This integration, created in collaboration with Universal Games and Digital Platforms, marks the first time a film’s IP has been integrated into the mobile game. The bundle launches with the “Subway Surfers” Halloween-themed game update and will be available through October 31.
Funko Reveals Back to the Future-Inspired Digital POP! Collectibles
Funko, Universal Games & Digital Platforms, has revealed the latest lineup of Digital Pop! collectibles inspired by iconic characters from Universal Pictures and Amblin Entertainment’s timeless Back to the Future franchise. The collection features Marty McFly, Doc Brown, Lorraine Baines, Griff Tannen, George McFly, and Freddy Funko as Doc Brown in Funko Pop! style inspired by all three films. Each of these will be available on October 17 via the Droppp.io platform just in time for Back to the Future Day – the day in which Marty McFly traversed the space-time continuum in Back to the Future Part II, on October 21.