“Subway Surfers” Partners with Universal Games and Digital Platforms for “Back to the Future” In-Game Activation
COPENHAGEN & LOS ANGELES – October 9, 2023 – SYBO, the mobile games studio behind the most downloaded game of all time, “Subway Surfers,” today launched a limited-time, “Back to the Future,” in-game bundle purchase inspired by the iconic franchise from Universal Pictures and Amblin Entertainment. This integration, created in collaboration with Universal Games and Digital Platforms, marks the first time a film’s IP has been integrated into the mobile game. The bundle launches with the “Subway Surfers” Halloween-themed game update and will be available through October 31.